Why use the Wine Aroma Wheel?

Novice tasters often complain that they "cannot smell anything" or can't think of a way to describe the aroma of wine. They don’t have the words! Fortunately, it is very easy to train our noses and brains to associate descriptive terms with specific aroma notes in wine.

Using the wheel during wine tasting will facilitate the description of the flavors you perceive. More importantly, you will be able to easily recognize and remember specific details about wines.

Whether you are a connoisseur, beginning wine consumer or work in a restaurant or wine shop, the Wine Aroma Wheel is the most concise wine tasting tool and makes a great gift!


“Wine aficionados are better able to resist misleading advertising if they are
provided with accurate sensory descriptors.”

Journal of Consumer Research. . Vol. 37 , December 2010

Video Guide