about the wine aroma wheel




This 8 minute video is a short course on the Wine Aroma Wheel.

  • Learn why the Wine Aroma Wheel was created,
  • How to use it, and
  • What are the proven benefits of using it when starting your wine education.



Do you prefer to read the story? Click here.


References cited in the video

  1. Fallis, C. Origin of the Wine Aroma Wheel, Dr. Ann Noble, Planete Grapes, May 22, 2014 
  2. LaTour, K. A., & LaTour, M. S. (2010), Journal of Consumer Research, 37 (4), 688-697
  3. LaTour, K., & Deighton, J. (2018). Learning to become a taste expert. Harvard Business School Research Paper Series #18-107.
  4. Teague, L. The Tool That Transformed Wine Tasting, WSJ, October 2, 2020
  5. Bosker, B. Is There a Better Way to Talk About Wine? The New Yorker, July 29, 2015
  6. Hunt, M. How Ann Noble and the Wine Aroma Wheel Revolutionized the Industry Wine Enthusiast, June 6, 2022

VIDEOS FEATURING DR. ANN NOBLE